Keyword Research

Keyword Research

Keyword research is one of the most important, valuable, and high-return activities in the search engine marketing field. Seattle Websites & Graphics does the detective work of dissecting your market’s keyword demand. We discover not only which terms and phrases to target with SEO, but also more about your customers as a whole. With keyword research Seattle Websites & Graphics predicts shifts in demand, respond to changing market conditions, and produce the products, services, and content that your clients are already actively seeking. Every search phrase that’s typed into an engine is recorded in one way or another, Seattle Websites & Graphics's keyword research tools allow us to retrieve this information.


We think strategically

Keyword research tools provide valuable insight into the thinking of your potential customers. When users go to search engines and type out your company's search query they may use language that is entirely different from what you expect. Even if your product or service provides a solution they can use they may start with their problem. Someone with cancer might simply type in cancer in the search box. Then their next search might be cancer treatment or relief for cancer symptoms.


Searchers often go through a progression where they try certain searches, check out some sites, refine their searches, and repeat this process until they finally find what they want. Seattle Websites & Graphics takes the time to understand typical search sequences as one technique that impacts your keyword strategy. Other elements that influence search behavior include searcher demographics (male/female, age, income, etc.), geographical location, and time of year. Seasonal products such as holiday shopping, for example, go through sharp peaks in volume during the time preceding December 25th, and then decline rapidly once the season is past. The keyword research tools used by Seattle Websites & Graphics provide us with methods to investigate all of these factors. We take the time to go beyond the surface and use the tools to learn how your customer thinks, get your website in alignment with their search, and then build your web site strategy and your product strategy around this information.

SERP rankings SEO

Search Engine Results Pages (SERPS)

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Each engine returns results in a slightly different format and these may include vertical results.

 The various sections outlined in the Google search results are as follows:

  1. Search query box
  2. Vertical navigation
  3. Results information
  4. PPC Advertising
  5. Google Product Search Results
  6. Natural/organic/algorithmic results

 

SEO page rank improvement

SEO & Page Rank

Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of the many factors that Google takes into account when ranking websites.

Note: If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's probably not best to shoot for that keyword until we build some momentum and get some initial traffic from the easier ranking keywords with less competition.